Imagine a small plane flying over the Pacific Ocean. Halfway across the captain announces, “I’ve got bad news and I’ve got good news.”
The bad news is that the gauges aren’t working. We are hopelessly lost, I have no idea how fast we are flying or in what direction, and I don’t know how much fuel we have left.
The good news is that we are making great time!”
Does that sound at all familiar?
That’s how most business owners run their numbers. They’re flying blind with no dashboard to let them gauge where they are, where they are going, or if they are heading in the right direction.
But somehow they always remain optimistic!